So generally speaking, the April Fools' Day page that changes from the UI will have a normal interface switch, or the page of the product itself is extremely concise. The same is true for other online and offline product promotions. The April Fool's Day special email list event is to increase the fun of the event and make users active, but it cannot affect the product experience under normal circumstances. 4. Prepare a PR crisis plan Although the April Fools' Day event is interesting, it will turn into a rant meeting if you are not careful. Being prepared for a PR crisis is an integral part of today's large-scale promotions. Once a large area of ​​users complains, it is necessary to quickly prepare the apology manuscript and the announcement of the compensation plan. How to appease emotions, clarify attitudes, customize compensation plans, and implement detailed rules all require preliminary planning in advance, and monitoring of public opinion at all times. If it is online promotion, it is necessary to make a plan and user-oriented speech in case the link is blocked. Author: Zheng Zhuoran (Public Account: Communication Gymnastics), good at advertising copywriting, new media operations, and is currently the senior content operations manager of a unicorn.